Why Choose
Skillstride Academy?
Proven Track Record
Over 1,500 students trained in two years, equipping them with essential skills for successful digital marketing careers.
Job Placement Success
Dedicated placement support with 70 students placed this year alone, connecting graduates to exciting digital career opportunities.
Academic Partnerships
Collaborations with colleges, including St. Ann’s, empower 81 graduates with certifications and hands-on digital marketing experience.
What You’ll
Learn
Our hands-on course teaches
you practical skills and
strategies to become
a confident digital
marketer. Here’s
what you’ll gain:
-
Digital Marketing Strategies
Understand the landscape and create winning strategies.
-
Social Media Skills
Manage platforms like Instagram, Facebook, LinkedIn, and YouTube.
-
Advertising Essentials
Run ads effectively on Meta, LinkedIn, and Google.
-
AI Tools for Efficiency
Use ChatGPT to boost productivity in digital marketing.
-
Content Creation
Make engaging posts for social media and websites.
-
SEO Mastery
Learn SEO to improve website visibility on Google.
-
Job Readiness
Build skills to land internships, jobs, or freelance gigs.
-
Web Design & Writing
Create website content and designs that draw in users.
why
Skillstride Academy
Stands OutOur Students
Success Stories
Course Details
Digital Marketing Curriculum
Course Modules
Our digital marketing course covers essential skills and strategies across key areas. Each module provides hands-on learning to ensure you’re career-ready.
- What is Marketing and its process?
- Emergence of Digital marketing Landscape
- Role of a digital marketer
- REAN Model
- Overview of Digital Marketing Strategy
- Strategy Development
- What is Marketing Strategy?
- Target Audience and Buyer Persona Creation
- Communication's Strategy
- Content and Media Development
- Tips and tricks to generate content ideas
- Tips and tricks to write the content and the copy
- Tools to write the content and copy
- Tips to design media
- Canva to design media
- Marketing and Branding
- Tips and tricks of algorithm for each platform to increase followers, engagement, and leads
- Branding guidelines
- Examples of 3 top pages/channels
- Advertising
- Introduction to Ads
- How ad mechanism works
- Recap of campaign management and creating ad copies
- Running ads on ad managers
- Budgeting for Ads
- Digital Marketing Tools
- List of tools for various digital marketing activities
- How are they used?
- Summarized list of free and paid tools
- Reporting and Analytics
- How to read graphs and charts
- How to perform variance analysis, sensitivity analysis, forecasting, and taking corrective actions
- Unit 3: Search Engine Optimisation (1.5 months)
- Introduction to SEO
- Definition
- Key terms
- Keyword Strategy
- What is keyword and how to make a keyword strategy?
- Tools for keyword research (Uber Suggest)
- Types of SEO
- Local SEO
- On-page SEO
- Off-page SEO
- YouTube SEO
- Strategic Development for Google and websites – comes under
Google
Ads
- Target audience and buyer persona creation on Google
- Communications strategy for Google
- Campaign management for Google
- Content and Media Development – Comes under on-page SEO
- Tips to generate content ideas for Websites (Web pages and blogs)
- Tips to write the content for websites and blogs
- Tools to write the content for websites
- Tips to design web media
- Canva to create web media
- Examples of classic websites
- Advertising on Google
- Introduction to Ads
- How ad mechanism works
- Campaign management and creating ad copies
- Running ads on ad managers
- Budgeting for Ads
- SEO Tools
- List of tools for SEO
- How are they used?
- Tool architecture
- Reporting and Analytics – Part of Google Ads (basics)
- Google Analytics
- Web Analytics
- Introduction to SEO
- Email Marketing
- WhatsApp Marketing
- Website Development on Wordpress
Flexible Learning
Attend online, offline, or mix and match to fit your schedule.
Hands-on Projects
Find out how our Mentor transformed their careers by giving Hands on Projects.
10+
Projects
06+
Domains
Tools & Resources You’ll Use
-
Personalized Learning PPTs – Simple PPTs make revision easy.
-
Extended Video Access – One-year access to videos to keep learning.
-
Bonus Skills Courses – Graphic design and video editing courses for a year.
Course Highlights
-
8 months
-
2-months: Classroom training
-
3 months: Practical training
-
3 months: Consultation
Course Fees
We are driven by the idea of program affordability. So, we give you several financial options to manage and budget the expenses of your course.
Starting at ₹35,000
What’s Next
After the Course?
With Skillstride Academy’s course, you’ll be ready for roles in digital marketing, whether as a full-time employee or a freelancer. Our placement cell has partnerships with companies like JV Ventures, Info Science, and Digital Mojo to help you secure a position after you graduate.
What can you become?
-
Digital Marketer
-
SMM
-
SEO
-
Performance Marketer
-
Content Writer
-
Freelancer
-
Agency owner
-
Digital Marketing strategist
Enrollment Process
Enrolling is simple! Select a payment method (card, UPI, bank transfer, or cash), register on our Learning Portal, and get ready for your first class.
Choose
Payment
Register
Online
Start
Learning
Placement Assistance
Our placement team is here to help you succeed! We post job openings on our portal, help with interview prep (optional), and coordinate with employers to set up interviews. This year, we placed 70 students with great employers, supporting them each step of the way.
Meet Our Mentors
Our experienced mentors are here to guide you through the course and beyond:
Rishit Agarwal
Head Digital Marketing Trainer
10+ Years
Work Experience
5+ Years
Teaching Experience
Rishit is a certified digital marketer who has trained over 1,500 students, with experience teaching at colleges like St. .......... Read More
Shabbar Syed
Senior Digital Marketing Expert
15+ Years
Work Experience
10+ Years
Teaching Experience
Shabbar is a digital marketing professional with extensive industry experience, having taught digital marketing strat........ Read More
Earn a Skillstride Academy
Certificate
Finish the course and receive a certificate to add to your resume, showing your digital marketing skills to potential employers and clients.
