The Ultimate Guide to LinkedIn Media Sizes and Dimensions for 2024

On January 1st

Introduction

LinkedIn is a powerful platform for professional networking, sharing content, and building your personal brand. However, to make the most of your LinkedIn presence, it’s crucial to ensure that your media—images, videos, and carousels—are optimized for the platform. Properly sized and formatted media not only looks better but also performs better, leading to higher engagement rates. In this comprehensive guide, we’ll explore the ideal sizes and dimensions for different types of media on LinkedIn, ensuring your posts are always top-notch.

Ideal Image Sizes for LinkedIn

Images are a great way to capture attention and convey information quickly. Here are the best practices for image sizes on LinkedIn:

Profile Picture:

• Size: 400 x 400 pixels
• Format: PNG or JPEG
• Tips: Use a clear, professional headshot. Make sure your face takes up about 60% of the frame.

Background Photo:

• Size: 1584 x 396 pixels
• Format: PNG or JPEG
• Tips: Choose an image that reflects your personal brand or industry. Ensure it’s high resolution to avoid pixelation.

Standard Image Post:

• Size: 1200 x 1200 pixels (recommended for square images)
• Format: PNG or JPEG
• Tips: Maintain a high resolution and avoid images that are too busy. Simplicity often works best.

Link Preview Image:

• Size: 1200 x 628 pixels
• Format: PNG or JPEG
• Tips: Make sure the image is relevant to the content of the link and high quality.

Company Logo:

• Size: 300 x 300 pixels
• Format: PNG or JPEG
• Tips: Use a clear and recognizable version of your logo. Ensure it’s centered and fits well within the dimensions.

Best Practices for LinkedIn Videos

Videos can be incredibly engaging if done right. Here’s what you need to know about video sizes and formats:

LinkedIn Native Video:

• Aspect Ratio: 1:1 (Square) or 16:9 (Horizontal)
• Resolution: 1080 x 1080 pixels (Square) or 1920 x 1080 pixels (Horizontal)
• Maximum File Size: 5GB
• Length: 3 seconds to 10 minutes
• Format: MP4
• Tips: Keep videos short and to the point. Use captions since many users watch videos with the sound off.

LinkedIn Video Ads:

• Aspect Ratio: 1:1 (Square), 16:9 (Horizontal), or 9:16 (Vertical)
• Resolution: 1080 x 1080 pixels (Square), 1920 x 1080 pixels (Horizontal), or 1080 x 1920 pixels (Vertical)
• Maximum File Size: 200MB
• Length: 3 seconds to 30 minutes
• Format: MP4
• Tips: Create eye-catching thumbnails and compelling first few seconds to grab attention.

Perfect Dimensions for LinkedIn Carousels

Carousels are a fantastic way to share multiple images or documents in a single post. Here’s how to optimize them:

Image Carousel:

• Size: 1080 x 1080 pixels (Square)
• Format: PNG or JPEG
• Tips: Ensure all images are the same size for consistency. Use high-quality visuals and keep text minimal.

Document Carousel:

• Size: 1080 x 1080 pixels per slide (recommended)
• Format: PDF (recommended)
• Tips: Use clear and readable fonts. Each slide should convey a single idea or piece of information to keep it digestible.

Optimizing Your LinkedIn Posts for Engagement

Beyond just using the correct sizes, here are some tips to enhance your LinkedIn posts for maximum engagement:

Use High-Quality Images and Videos:

• Always opt for high-resolution images and videos to avoid pixelation and maintain a professional appearance.

Keep Text Minimal:

• For images and videos, keep text overlays minimal. Let the visual content speak for itself.

Engaging Thumbnails:

• Use engaging and relevant thumbnails for videos and documents to attract clicks.

Consistency:

• Maintain a consistent style and branding across all your media. This helps in building a recognizable and professional image.

Accessibility:

• Add captions to videos and alt text to images to make your content accessible to a wider audience.

Conclusion

From this blog, we’ve learned about the ideal sizes and dimensions for various types of media on LinkedIn, including images, videos, and carousels. Properly sized media not only looks better but also performs better, leading to higher engagement rates. We also covered tips to optimize your LinkedIn posts for better visibility and interaction. By following these guidelines, you can ensure that your LinkedIn content is always professional, engaging, and effective.