The Ultimate Guide to Instagram and Facebook Media Sizes and Dimensions for 2024

Introduction

Creating visually appealing content is key to capturing attention on social media. However, it’s not just about choosing the right images and videos; it’s also about ensuring they are correctly sized for each platform. In this blog, we’ll cover the ideal sizes and dimensions for Instagram and Facebook in 2024. We’ll look at image posts, videos, stories, ads, and carousels, providing you with a comprehensive guide to optimize your media. Correct sizing helps maintain high-quality visuals, which in turn boosts engagement and reach. Let’s explore how to get your media right for Instagram and Facebook!

Instagram Media Sizes and Dimensions

1. Image Posts

Square Images:

• Size: 1080 x 1080 pixels
• Aspect Ratio: 1:1

Portrait Images:

• Size: 1080 x 1350 pixels
• Aspect Ratio: 4:5

Landscape Images:

• Size: 1080 x 608 pixels
• Aspect Ratio: 1.91:1

Tips:

• Ensure your images are high resolution to avoid pixelation.
• Keep important elements within the center to avoid cropping.

2. Video Posts

Square Videos:

• Size: 1080 x 1080 pixels
• Aspect Ratio: 1:1
• Duration: 3 to 60 seconds

Portrait Videos:

• Size: 1080 x 1350 pixels
• Aspect Ratio: 4:5
• Duration: 3 to 60 seconds

Landscape Videos:

• Size: 1080 x 608 pixels
• Aspect Ratio: 1.91:1
• Duration: 3 to 60 seconds

Tips:

• Use high-quality video formats to ensure clear playback.
• Add captions to your videos to increase accessibility.

3. Instagram Stories

Size: 1080 x 1920 pixels Aspect Ratio: 9:16

Tips:

• Use vertical videos and images for the best viewer experience.
• Include interactive elements like polls, questions, and stickers to boost engagement.

4. Instagram Ads

Square Ads:

• Size: 1080 x 1080 pixels
• Aspect Ratio: 1:1

Vertical Ads:

• Size: 1080 x 1920 pixels
• Aspect Ratio: 9:16

Horizontal Ads:

• Size: 1200 x 628 pixels
• Aspect Ratio: 1.91:1

Tips:

• Make sure your ad visuals are eye-catching and clear.
• Use concise text to convey your message quickly.

5. Instagram Carousels

Square Carousels:

• Size: 1080 x 1080 pixels
• Aspect Ratio: 1:1

Vertical Carousels:

• Size: 1080 x 1350 pixels
• Aspect Ratio: 4:5

Tips:

• Ensure consistency in design across all carousel images or videos.
• Use carousels to tell a story or showcase multiple products.

Facebook Media Sizes and Dimensions

1. Image Posts

Standard Images:

• Size: 1200 x 630 pixels
• Aspect Ratio: 1.91:1

Square Images:

• Size: 1080 x 1080 pixels
• Aspect Ratio: 1:1

Tips:

• Use images with minimal text to ensure better reach.
• Optimize images for quick loading times.

2. Video Posts

Standard Videos:

• Size: 1280 x 720 pixels (minimum)
• Aspect Ratio: 16:9
• Duration: Up to 240 minutes

Square Videos:

• Size: 1080 x 1080 pixels
• Aspect Ratio: 1:1
• Duration: Up to 240 minutes

Tips:

• Keep videos short and engaging to capture viewers’ attention quickly.
• Use thumbnails that clearly represent your video content.

3. Facebook Stories

Size: 1080 x 1920 pixels Aspect Ratio: 9:16

Tips:

• Use vibrant visuals to stand out in the Stories feed.
• Incorporate interactive elements like polls and questions to increase engagement.

4. Facebook Ads

Image Ads:

• Size: 1200 x 628 pixels
• Aspect Ratio: 1.91:1

Video Ads:

• Size: 1280 x 720 pixels (minimum)
• Aspect Ratio: 16:9
• Duration: 1 second to 241 minutes

Carousel Ads:

• Size: 1080 x 1080 pixels
• Aspect Ratio: 1:1

Tips:

• Ensure your ads are visually consistent with your brand.
• Test different ad formats to see which works best for your audience.

5. Facebook Carousels

Size: 1080 x 1080 pixels Aspect Ratio: 1:1

Tips:

• Use carousels to showcase multiple products or features.
• Each carousel card should have a clear and compelling call to action.

Conclusion

From this blog, we've learned the importance of using the correct media sizes and dimensions for Instagram and Facebook in 2024. By ensuring your images and videos are properly sized, you can maintain high-quality visuals, which is crucial for engaging your audience. We covered ideal sizes for image posts, videos, stories, ads, and carousels on both platforms. We also provided tips for optimizing your visuals and the impact of correct sizing on engagement and reach. By applying these guidelines, you'll be able to create stunning and effective content that resonates with your audience.